#4 Enhancing BMW’s Vision with XR Innovation
Jun 2024     
NDA

This project explores the potential of XR technology for BMW’s “At Home” car-buying experience using Apple Vision Pro. 

I contributed to the design system development and created solutions for car model comparisons, ensuring a seamless and immersive user experience. 

Our aim was to reimagine customer engagement, blending cutting-edge technology with personalized automotive solutions.

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